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The Man in Black

THE COMING OF THE BODY

NEW TITLE FROM VERSO: The Coming of the Body

By HERVE JUVIN

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“After gods, after revolutions, after financial markets, the body is becoming our truth system. It alone endures, it alone remains.” Herve Juvin

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This startling book argues that scientific developments are redefining what it means to be human. Though we live longer than ever before, we are increasingly obsessed with youth and longevity, and increasingly disconnected from suffering, need and time. In the process, are we losing our morality?

The human lifespan has tripled in the last two centuries, ushering in a new kind of humanity which places the body at its centre. In the West, money, technology and medicine combine to deliver the body from war, suffering, death and religion. Even as state and global institutions crumble, this emergent body no longer struggles or resists.

The new body is rendered immune and newly resistant to the ravages of time, nature and capital. An emergent ‘industry of life’—from diets and plastic surgery to sex-free reproduction and virtual reality—further seeks to liberate the body from its biological functions.

Newly translated into English, THE COMING OF THE BODY weaves together a rich variety of sources to paint a cogent, if chilling, picture of this new paradigm. Technological advancement couples with demographic shifts to bring about a sweeping change in social relations. Adult adolescence becomes increasingly protracted and a new ethics of desire begins to emerge. Unabashedly hedonistic, the body becomes a machine of desire that eschews family, state and nation in favour of individual health, security and pleasure. In a society governed by contracts rather than ethical ties, money replaces traditional morals, fidelity and family in an insatiable quest for eternal youth.

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Praise for THE COMING OF THE BODY:

“Mr. Juvin’s book is being read attentively by philosophers and politicians, because it warns that pretty much all the values we consider human or humanist are collapsing…If we accept Mr. Juvin’s argument, the trinity of western ideals (‘liberty, equality, fraternity’) is in the course of being replaced by another one (‘health, security, pleasure’).” Christopher Caldwell, Financial Times

“Juvin’s central message is a sinister paradox: what communism set out to do, and disastrously failed to achieve, capitalism is in the process of realizing—the discredited messianic goal of reinventing humanity.” Perry Anderson, New Left Review

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HERVE JUVIN is President and founder of the Eurogroup Institute and is the author of a number of books on economics, finance, and management. He was a columnist for LE MONDE and now regularly contributes to L’EXPANSION and ENJEUX LES ECHOS.

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ISBN: 978 1 84467 310 0 / $27.95 / £14.99 / CAN$31.00 / Hardback / 188 Pages

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For more information visit: http://www.versobooks.com/books/ghij/ij-titles/juvin_h_coming_of_the_body.shtml

To buy the book in the UK : http://www.bookdepository.co.uk/book/9781844673100/The-Coming-of-the-Body

or

http://www.amazon.co.uk/Coming-Body-Herve-Juvin/dp/1844673103/ref=sr_1_3?ie=UTF8&s=books&qid=1283790998&sr=8-3

To buy the book in the US : http://www.amazon.com/Coming-Body-Herv%C3%A9-Juvin/dp/1844673103/ref=sr_1_1?ie=UTF8&s=books&qid=1283791027&sr=8-1

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ACADEMICS BASED OUTSIDE NORTH AMERICA MAY REQUEST AN INSPECTION COPY – PLEASE CONTACT tamar@verso.co.uk

ACADEMICS BASED WITHIN NORTH AMERICA MAY REQUEST AN EXAMINATION COPY – PLEASE CONTACT clara@versobooks.com

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